In August, while Bertrand Cadart hit the road to raise funds and awareness for depression, we helped him spread the word with an online campaign as unique as the mustachioed man himself.
Acting as a clearing house for Bertrand's "reports from the road" we posted updates on his journey to his website with a fun-to-use, interactive map.
To help spread the message, we developed a bilingual email campaign for his considerable list of contacts. We also coordinated his website and social media to leverage his many public appearances during the event.
The results were fantastic! Bertrand not only raised 50% more than his goal, but he was the single biggest fundraiser for this year's ride. This event has been a springboard, with Bertrand spearheading several local initiatives to help his community combat depression more effectively.