Designing the Ride Experience
Transforming 114km of trails into a cohesive digital brand.
The Challenge
Omeo MTB Park needed more than a logo and website, it required a visual identity and digital hub that matched the calibre of its world-class trails. The goal was to create a home base for riders, offering tools to plan their adventures while giving each trailhead a distinctive, memorable identity.
Our Solution
Walker Designs delivered a full brand identity, a digital style guide, a purpose-built website, and unique trailhead graphics. The site acts as a central hub for riders, providing trail information and supporting Omeo’s wider visitor economy. By blending creativity with functionality, the brand became both a rider resource and a community asset.
The park offers 114km of trails for all skill levels, from beginners chasing flow to experts seeking technical descents and freeride thrills. All trails converge at Livingstone Park, minutes from Omeo’s main street, perfect for a coffee or bite to eat. Riders can explore Mt Sam State Forest, Dry Gully, or the historic Oriental Claims area. The identity needed to reflect the park’s riding, cultural, and community experiences.
Branding + Style Guide
The logo draws inspiration from Omeo’s mountainous landscape, with a colour palette aligned to Visit Omeo and the Omeo Region Business and Tourism Association (ORBTA). A digital style guide ensures resources remain organised, up-to-date, and easy to manage, including trailhead icons and other brand assets.
Website
The website serves as a rider’s map and trip planner, allowing filtering by difficulty and ride style. Its design balances usability with storytelling, keeping trails at the forefront while connecting visitors to the broader Omeo experience.
Trail Graphics
Over 40 trails received unique pictograms, reflecting the personality and often playful humour of their names. This creative layer makes the park more memorable and encourages discovery at every turn.
