Engineered for success
A Comprehensive Brand Transformation
The Challenge
Emtek, a multidisciplinary engineering company, faced the challenge of modernizing its brand image. While they possessed a rich history and technical expertise, their brand identity had become outdated and struggled to resonate with a new generation of clients.
The Solution:
A Comprehensive Brand Transformation
To address this challenge, Emtek embarked on a comprehensive brand transformation, encompassing a brand refresh, website redesign, and capability statement document overhaul.
A new direction and website
With a new website on the horizon, we collaborated closely to craft a distinctive visual identity. Together, we meticulously explored and refined every visual element, from the logo and color palette to typography and imagery. This collaborative effort ensured a cohesive and captivating brand experience that would resonate with their target audience.
The newly developed brand identity served as the foundation for the website's overall aesthetic. The logo, colour palette, and typography, carefully selected to embody the brand's essence, were seamlessly integrated into the website design. This ensured a cohesive and visually appealing user experience that reinforced the brand's identity.
Making a Statement
With a new brand and website underway, we worked closely with EMtek to develop a comprehensive 24-page capability statement. This detailed document showcases the breadth and depth of EMtek's services, highlighting their expertise and capabilities. By working together, we were able to create a powerful tool that effectively communicates EMtek's value proposition to potential clients.
