Where to start
Want an engaging online presence but not sure where to start?
We’re here to build better brands and connect you with your customers by delivering unique online experiences.
Join us and enjoy the journey of the creative process.
Trusting someone to build your website is a pretty big deal. At Walker Designs, we don’t take that kind of trust lightly.
So before you even start thinking of features, specs or budget - here are some things we believe you should consider...
What should you expect from your online presence?
- Brand awareness/enhancement
- Authentic representation of your business
- Messaging online that is consistent with offline
- To stand out from the crowd
- A positive and memorable experience for visitors
- To be found easily and quickly with a plan to enhance site ranking and continued growth
- To generate new and returning business
- A return on your investment
Be authentic and be yourself!
Your online presence should tell your story - visually and in written copy - there shouldn’t be any disconnect when visitors research you online or meet you in person.
Discovering and defining what you’re hoping to achieve online will help us design the right solution for you and your business.
It is important that there is a clear purpose for your website. Make a list of your must-have features and make sure you share them! The list can then be used to prioritise tasks, now and in the longer term.
Whether you just want a few extra pages created or you’re after a schmick and fully-tailored site.
Before you start
Domain Name Registration
Do you have your domain name registered? If not, it is an important part of your business.
We recommend going to godaddy.com.au (We can assist with registration if you’re not comfortable with doing it yourself.)
Domain names are generally renewed bi-annually, so remember there will be an ongoing fee.
If you don’t make renewal payment, your site will become inactive or someone else could purchase the domain.
Website Hosting Packages
All websites need to be hosted, and can be hosted by us or a part of a SaaS option.
We offer competitive solutions and can recommend a suitable package based on usage needs.
Our web hosting provides fast and superior technology, service, support and security. Having a superior provider can enhance Google rankings.
A hosting invoice is raised when site goes live and invoiced annually (we offer month-by-month hosting accounts so you can manage your budget). Renewal invoice will be raised annually, so remember this will be an ongoing annual fee.
Note: Hosting should be kept in mind when selecting a website platform. Some platforms (e.g. Squarespace) lock you in, meaning you do not own your content and it restricts you from moving your site/content should you want to, down the track.
Email Accounts
If you have a current IT supplier or email provider, we are happy to provide the access control panel so your provider can connect, manage and modify mail settings for you.
Alternatively, we recommend setting up a Gmail or Office365 account for your domain name.
We can assist you with this process if you get stuck.
Content Creation
Website content is crucial to the success of any site. This includes; copy, imagery and video. It is important that consideration is given to each of these elements early in the process to give your website the best result. Remember, copy is your online salesman when you can’t be there. Content can be provided by you or developed/sourced by us. It is an additional cost for us to produce, however it can be more effective from
an SEO point of view and also save you/your team time.
Images can be sourced from stock photo libraries or a photoshoot can be organised by our team.
Video can/should be hosted on an external service i.e. YouTube, Vimeo. We offer video content creation so just let us know how we can help!
You want an online presence that works hard for you!
Before you lock in an online strategy, ask yourself:
• What do you want your website to do?
• What do you want it to look like?
• How are you going to produce killer content that’s relevant?
• What do your customers want from you (and how do they want to get it)?
• How well do you know your competitors?
• What makes you unique?
• How will you keep your site fresh and stay ahead of the competition?
• What will be your call to action?
• How will you measure success?
It doesn’t matter if you’re brand new to the world of online business or if you’re simply looking to revitalise your website…
Whether your needs are simple or more complex (or something in between) we'll help you to find The right fit.