A redesigned website needs a digital strategy.
Background
Tasbuilt has been building custom homes in Tasmania for over a decade. They represent a unique approach, in that they can custom manufacture homes offsite in their factory, before delivering them to land blocks anywhere in Tasmania.
Outcomes
The result of this is a quick and efficiently built home, standing out in an industry not known for speed or streamlined processes.
Tasbuilt knew that a digital strategy for their recently redesigned website was an important component of their strategic marketing plans.
Ongoing social media maintenance and website maintenance provides value.
After the launch of their redesigned website, Tasbuilt agreed to our suggestion of ongoing monthly maintenance. We knew that this investment from Tasbuilt would allow us to work to our strengths and spend the time needed each month to examine user data and make strategic design and content recommendations based on Tasbuilt’s business strategy and goals.
Later, with the launch of their social media presence and recognising the value of monthly maintenance/reporting, Tasbuilt requested the same for their Facebook channel.
How we built website traffic.
Walker Designs provide Tasbuilt with a monthly analytics report, but more than that, it is in the interpreting of the data and making of recommendations for improvements that value is realised. The results are seen by both an increase in website traffic and conversion to enquiry by website users.
From the client-side, Tasbuilt gives us frequent feedback on the quality of the leads they receive through the website and together we tweak processes to make sure the calls to action, design, and messaging are right for their target market.
Opening up social traffic sources.
Social media channels are a very important source of website traffic. Pushing your social followers onto your website where strategic design works to convert them into enquiries is an important function of social media.
In the last year, Tasbuilt has tasked us with the setup and community management of their Facebook page. Using our recommended social media content strategy, we have worked with Tasbuilt to help them grow their Facebook channel.
Since we started we’ve seen an increase in traffic on the Tasbuilt website from their Facebook page by 400%. Some months have seen 4% of their website traffic coming from Facebook alone, which is quite a lot for a website that sees a more than comfortable 5,000 sessions per month.
As Tasbuilt’s social presence and strategy is still quite young, we comfortably predict that these statistics will continue to grow comfortably over the next period.
Success by holistic design.
Walker Designs also works with Tasbuilt’s offline promotional design requirements. This thorough and consistent approach fills the gaps and provides a holistic marketing solution where our design expertise combined with their commitment to engage their market has resulted in their message being communicated at a high level.
See the latest promotion at www.tasbuilthomes.com.au