--- title: "Let's be Frank." date: 2026-09-18T13:00:00+10:00 author: Walker Designs canonical_url: "https://walkerdesigns.com.au/work/frank-insurance-brokers" section: Work --- ![walker designs logo mask](/assets/images/home-vid-overlay.svg) 1. [ Home](https://walkerdesigns.com.au/) 2. [Our Work](https://walkerdesigns.com.au/our-work) 3. Frank Insurance # Let's be Frank. **Building a brand and digital presence for Frank Insurance Brokers** **The Challenge** Dane approached Walker Designs with a clear vision for his newly established business, [Frank Insurance Brokers](https://frankinsurancebrokers.com.au/). With the name already locked in, the challenge was to create a comprehensive [brand identity](https://walkerdesigns.com.au/brand) and rollout that would allow the venture to scale and grow into the future. Dane wanted a clean and identifiable typographic wordmark that captured the essence of the name, speaking honestly and openly to his clients. The new brand needed to be simple, to the point and above all trustworthy, requiring a full suite of deliverables from physical collateral to a welcoming digital hub. **Our Solution** We developed a cohesive [brand identity](https://walkerdesigns.com.au/brand) and logo, complete with stationery collateral and a fully editable [website](https://walkerdesigns.com.au/websites) to serve as the digital foundation for the business. From initial concepts through to final delivery, our team collaborated closely with Dane to refine a visual style that perfectly aligned with his goals. By creating comprehensive brand guidelines, business cards, vehicle signage and an intuitive website, we provided Frank Insurance Brokers with all the tools necessary to confidently present their client first advocacy to the Tasmanian market. ![Frank logo design video 4](https://walkerdesigns.com.au/volumes/images/work/frank/frank-logo-design-video-4.gif) Frank Insurance Brokers is a Tasmanian based general insurance brokerage committed to delivering exceptional service and client first advocacy. Led by Principal and Senior Account Executive Dane, the business operates on the core values of being honest, transparent, sincere and direct. They believe in education and transparency to help clients understand and navigate the complexities of insurance with confidence, clarity and peace of mind, ultimately acting as an extension of their clients and a trusted partner in facilitating fit for purpose insurance solutions. ![Frank](https://walkerdesigns.com.au/volumes/images/work/frank/_3500x2000_crop_center-center_85_none/15209/frank.webp) #### **Crafting an Honest Brand ID** With the business name locked in, we developed a clean typographic wordmark that represents structure, clarity and authority. To communicate stability, the brand palette is anchored by a deep dark blue, beautifully balanced by modern neutrals. We also extracted unique graphical elements from the customised typeface to serve as supporting visual devices. Finally, comprehensive brand guidelines were established, ensuring all future communication remains professional, cohesive and entirely on script. ![Brand guidelines frank](https://walkerdesigns.com.au/volumes/images/work/frank/_2048xAUTO_crop_center-center_70_none/15219/brand-guidelines-frank.webp) #### **Rolling Out the Collateral** Establishing a clear visual direction made rolling out the brand a straightforward process. As part of the initial launch for Frank Insurance Brokers, we designed and delivered essential physical and digital collateral to get the business moving. This included professional business cards, polished email signatures and impactful vehicle signage, ensuring the new identity was highly visible and instantly recognisable across all touchpoints. ![Frank Business Cards](https://walkerdesigns.com.au/volumes/images/work/frank/_2048xAUTO_crop_center-center_70_none/15214/frank-business-cards.webp) #### **A Scalable Digital Hub** To secure the domain and establish an immediate digital footprint, an initial holding page was deployed while the full [website](https://walkerdesigns.com.au/websites) was in development. The final website acts as a welcoming digital hub for clients, built to allow full editability of the content and sitemap. This grants Frank Insurance Brokers complete autonomy over their online presence, knowing that Walker Designs is always just a call or an email away whenever the team requires technical or creative support. ![Frank website home page](https://walkerdesigns.com.au/volumes/images/work/frank/_2048xAUTO_crop_center-center_70_none/15221/frank-website-home-page.webp) #### **Five Star Feedback** There is nothing more rewarding than hearing a client's positive experience, and we were thrilled to receive the following Google Review from Dane: *"We recently engaged Vincent, Glen and the team to provide brand and website design for our new venture. From the outset Vincent and Glen sat down in person to understand the brief in detail and give their professional advice. From concept to delivery the team were a pleasure to deal with and we could not be happier with outcome in facilitating a Brand and Website to scale and grow our business into the future. We look forward to continuing to work with the Walker Design team as we grow into the future."* With a robust and highly recognisable [brand identity](https://walkerdesigns.com.au/brand), clear style guidelines and a flexible new [website](https://walkerdesigns.com.au/websites), Frank Insurance Brokers is now perfectly positioned to scale and grow into the future. The collaborative process between Dane and Walker Designs resulted in a clean, authoritative and trustworthy brand that truly reflects the company's sincere and direct approach to insurance. We are incredibly proud of the outcome and look forward to watching their business thrive in the Tasmanian market. [ View the Frank Website ](https://frankinsurancebrokers.com.au/)