Independent food retailers operate in an increasingly competitive environment with savvy customers who have extremely high expectations. This awareness drove Food Marketplace, a beta project, to approach Walker Designs to apply some design-thinking to their online presence.
Their fantastic idea is connecting food retailers like cafes, restaurants and fruit and vegetable growers to their local customers, and it has already proven a win win. The service has begun empowering smaller food retailers to compete with larger corporations.
The initial promise was hindered by a slow performance with an outdated design that didn't speak to their market.
Our developers were able to re-engineer the existing framework into shape to get some real performance gains, then we tackled the visual design. The look-and-feel was completely modernised, with new navigation, updated imagery that showcases the core services, and a streamlined interface to make every task easier.
The news site now provides a excellent platform for growth and has been cloned for use in the U.S.
The final piece was to create a custom animation that highlights the benefits of their services.