A vision of life on two wheels


Since 2001 Cycle Torque & coffee has been offering bicycle sales, service and coffee. In 2013 they went through a branding refresh and became Cycle2 and swapped the cafe’ seats for more bike seats, opting to make more room for bicycles and products to the growing Launceston cycling community. Our aim from day one was not to specialise in one form of cycling but to be the ‘hub of cycling’, or as we call it ‘Bike Life’. At Cycle2 we promote bikes and bike minded people; we create a place for social activity, fitness; a commuter way of life, help our athletes chase their dreams and give kids a taste of freedom on two wheels.


After their recent rebranding, Cycle2 approached Walker Designs to re-imagine their website in a bold new way. With "Bike Life" at its core the new site needed to embrace not just the range of Bicycles, but the lifestyle of cycling as well.

As part of a push to promote Tasmania as a destination for cycling the new site will need to make use of beautiful imagery of surrounding areas that cyclists know well. The facility for purchasing custom cycling kit and other merchandise was also required as well as easy ways to connect with the team at Cycle2.

Cycle 2 – Desktop


Walker Designs has a very thorough process that takes the guesswork out of developing websites. From an initial sitemap through to the design stage the project moved along a brisk clip. The organisation of content was important, keeping the boundaries between equipment, training programs and the experience as minimal as possible.

Creating a product-heavy website can be a challenge due to the significant amount of information that needs to be managed. This process was simplified by using a simple file based system to manage the stock that is on display. This makes the updates a breeze and means more time can be spent on the bikes (in the saddle of course).

Cycle2 4


Like the impressive Bicycles that you'll find in the showroom, the Cycle2 website is state-of-the-art and uses only the best materials in its build. The site is as pleasurable to use from a mobile device as it is on a desktop computer and ensures the entire range of bicycles are no more than a few clicks or taps away.

Browsing the site you'll see beautiful imagery of the unique Tasmanian cycling landscape. As you browse through the merchandise section or lookup what service options are available in the workshop you'll get a feeling for the care that has been put into crafting an experience that matches the care the staff puts into their work.

This site has been selected as the best small business website for the 2015 Australian Web Awards.

Cycle Background