A “brand audit” might sound like hard work, but it can be an immensely valuable and rewarding process. With Blueline it involved building upon their vision to lead Tasmania in employing and empowering the disabled.
Through their various entities they provide services, employment and support for the disabled in an ethical and innovative manner.
We helped them to clarify what they do and why they do, an essential step in developing a brand that resonates. It sounds like something on a fortune cookie, but you must first identify yourself to find your identity.
Each arm of the Blueline now has a distinct identity that fits its purpose and ties into the overall mission and vision of the company.