Competing with the Big 4 without being one…

Background

Bank of us is Tasmania's only customer owned bank, with more than 30,000 customers, that prides itself on being owned by its customers rather than shareholders. With the movement of financial activities towards the online space, Bank of us’s website needs to be a powerful and interactive tool. In order for Bank of us to stay competitive, reflect the new '#how unexpected' brand positioning and differentiating themselves from “the Big 4” we built Bank of us a secure state-of-the-art website with a strong customer-focus, but more than that, we’ve changed and morphed as they have.

Shared understanding

We’ve worked with Bank of us for many years, and have consistently developed their website to stay ahead of market trends and better appeal to their customers. A shared understanding of their business strategies and a collaborative relationship has, over time, given us the ability to anticipate their needs. This relationship, and an ongoing website management plan has allowed us to develop useful tools and resources, providing Bank of us customers with increasing value as they have grown.

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Action in design.

Lead generation is a universal goal for business websites, connecting clients with the products that are right for them. Bank of us visitors are guided from product information through to online sign-ups in a considered process which is frequently improved based on customer use, our monitoring of website analytics and client feedback. Regular reporting on key website statistics informs the Marketing department on the online performance of their suite of products.

We are always looking at ways to improve navigation to make it easier for both new and existing users to find the information they require. New customers needed easier access to production information and online calculators. Existing customers required online banking functionality, rate comparison, ATM locations, updates on community involvement.

Growing the Bank of us website as they evolve into something new.

Bank of us’s website is continually expanding, numbers of pages, additional technical functions and, due their success, increasing hikes in traffic volume means that website speed and reliability is critical.

Walker Designs regularly examine website statistics to identify opportunities that will deliver a better experience, which reflects Bank of us's commitment to their evolving brand positioning.

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How many banks can securely and simply manage their own web content?

Just as integral to their online success is enabling the Bank of us team to easily publish fresh content. Content management systems are standard to most websites, but dynamically generated landing pages, and automatic output of special offer PDFs give the site more value to the Bank of us marketing team.

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"Walker Designs have been our website partners for over 6 years, most recently completing a full website redesign as part of our rebrand to Bank of us. Throughout our relationship Walkers have always provided a high level of service, working more as a team with us rather than the traditional client/agency relationship. We love working with Walker Designs team; they can work to tight timeframes, always respond on brief, listen to our feedback and always deliver solutions that consider our brand, our customer and our industry."
Ben Davies, Senior Marketing Manager
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Websites that deliver measurable results.

We start by identifying your site or app’s purpose and end-user requirements. We use this knowledge to create engaging experiences which people want to use whilst delivering the results you’re after.

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