Competing with the 'Big 4' without being one…

Background

Bank of us is Tasmania's only customer-owned bank (with more than 30,000 customers), which prides itself on being owned by its customers rather than shareholders. With the movement of financial activities towards the online space, the Bank of us website needs to be a powerful and interactive tool. In order for the Bank of us to stay competitive, reflect their new '#how unexpected' brand positioning, and differentiate themselves from the 'Big 4' banks, we built them a secure state-of-the-art website with a strong customer focus.

Shared understanding

We’ve worked with Bank of us for many years now, consistently developing their website to stay ahead of market trends and better appeal to their customers. A shared understanding of their business strategies and a collaborative relationship has, over time, given us the ability to anticipate their needs. This relationship and an ongoing website management plan have allowed us to develop useful tools and resources, providing Bank of us customers with increasing value as the bank has grown.

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Action in design.

Lead generation is a universal goal for business websites, connecting clients with the products that are right for them. Bank of us visitors are guided from product information through to online sign-ups in a considered process, which is frequently improved based on customer use, our monitoring of website analytics, and client feedback. Regular reporting by Walker Designs on key website statistics informs the Bank of us Marketing department on the online performance of their suite of products.

We are always looking for ways to improve navigation to make it easier for both new and existing users to find the information they require. New customers needed easier access to product information and online calculators. Existing customers required online banking functionality, rate comparison, ATM locations, updates on community involvement etc.

Growing the Bank of us website as they evolve into something new.

The Bank of us website is continually expanding in many ways, including the number of pages and additional technical functions. Also, due to their success and increasing hikes in website traffic volume, frequent monitoring of the site's speed and reliability is critical.

Walker Designs regularly examine website statistics to identify opportunities that will deliver a better experience, which reflects Bank of us's commitment to their evolving brand positioning.

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How many banks can securely and simply manage their own web content?

Just as integral to their online success is enabling the Bank of us team to easily publish fresh web content themselves. Content management systems are standard to most websites, but dynamically generated landing pages, and automatic output of 'special offer' PDFs give the site more value to the Bank of us Marketing team.

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"Walker Designs have been our website partners for over 6 years, most recently completing a full website redesign as part of our rebrand to Bank of us. Throughout our relationship Walkers have always provided a high level of service, working more as a team with us rather than the traditional client/agency relationship. We love working with Walker Designs team; they can work to tight timeframes, always respond on brief, listen to our feedback and always deliver solutions that consider our brand, our customer, and our industry."
Ben Davies, Senior Marketing Manager
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Websites that deliver measurable results.

We start by identifying your site or app’s purpose and end-user requirements. We use this knowledge to create engaging experiences that people want to use while delivering the results you’re after.

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