Effective branding, essential for small business.

Background

After purchasing and renovating the national Trust Building, Arcoona Manor, which is located just outside Deloraine, Tasmania, Maria Tessone wished to relaunch the B&B with a new look, elevating the Arcoona Manor brand, and differentiating it from when it had been managed by previous owners

Arcoona Manor Ad

Maria came to us wanting a brand and a web-presence and wanting to craft an image and reputation of understated luxury and elegance, not unlike some of her favourite brands such as Tiffany&Co, LouisVuitton and Chanel. We started with brand first, developing a beautiful monogram logo.

 
The value of the monogram, and Maria’s investment in brand, has been the ability to use the design across multiple projects; it has been engraved on key rings, featured on door numbers throughout the B&B, embroidered on linen and towels, and used on stationary,business cards and email signatures.

The development of Arcoona Manor’s logo as a first step made the web development process that followed flow seamlessly. Due to the brand development phase we had an excellent understanding of how Arcoona Manor should be positioned in the market. We provided guidance and advice on how to best manage online bookings, and promotion of the B&B via the use of a blog, social media, accommodation aggregation sites (Wotif, booking.com, etc), and press advertising.

Staying alert for opportunities pays off.

Working with industry related folks and services allows us to stay abreast of opportunities for publicity that might suit our clients, so when we saw a Historic Homes lift out coming up in The Examiner, we contacted Maria straight away.
 
What followed was an acceptance by the Examiner of Arcoona Manor as their feature, and front page historic home. True to the brand we’d developed with Maria, we designed two accompanying display advertisements and timed the launch of her website to coincide with the publication of the lift out. The press ads generated excellent brand awareness as evidenced by the website traffic following the release.

Arcoona Manor Web 5
Arcoona Manor Web 2
Arcoona Manor Web 3
Arcoona Manor Web 1
Arcoona Manor Web 4

From start-up to fully booked.

The site was launched in early December and attracted 754 visitors in its first 2 weeks. The bed & breakfast has enjoyed excellent booking rates since its opening and now also benefits from a 4.5 star ratings on booking.com . Walker Designs continue to keep in touch with Maria and keep an ear to the ground for new opportunities for Arcoona Manor.



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