We ask the right questions,
create content that counts,
interpret the numbers
& use a tailored approach.
Forget the cookie-cutter, set-and-forget strategy. We take time to understand your business, and through a collaborative approach, we create tailored social media solutions that get results.
Organic Social Media
Organic social media refers to any post or activity without paid promotion. We are advocates for a solid organic social media strategy because we know it works. Strategy is at the core of everything we do, and no matter your budget or business, we can help you grow a presence in some way across major platforms (including Facebook, Instagram, Linkedin, and YouTube).
Paid Social Media
Paid social media refers to any social media advertising supported by spend, and there’s a lot more to it than just hitting ‘boost’ on a post! To optimise social media for business, you need to be targeting the right audiences. We create extremely targeted social media advertising campaigns, ensuring your ads are put in front of the right customer at the right time. As a result, you can expect increased clicks, engagement, leads, and conversions.
Management, Monitoring & Reporting
The most successful organic and paid social media campaigns result from ongoing monitoring, management and reporting. We give your campaigns constant attention to ensure successful optimisation and outcomes to guarantee we are reaching the right audiences.
Our recommendation is to run both paid and organic social media strategies concurrently for best results, if budgets allow.
Be at the top of Google search results when your customers are ready to buy!
Google Ads is a form of Search Engine Marketing (SEM) that can boost website visits, drive sales and generate brand awareness. An effective Google Ads campaign is like having the 'golden ticket' over your competitors, and the best thing is, you only pay for it when a potential customer engages with your ad — this is known as pay per click (PPC).
Have you ever seen those ads at the very top of Google searches and wondered how that could be your business? We can craft effective ads, based on keywords and search terms relevant to your brand/business, that appear in front of your consumers online at the right time. These ads help drive traffic to your website, foster sales leads, and/or motivate enquiries.
Have you noticed those little ads that appear on certain websites you’re perusing? These are generally created through the Google Display Network, consisting of over 2 million 'Google Partner' websites around the world. As a business, you have the ability to serve banner ads to the right audiences that visit the websites in this network that are relevant to your business. As advertisers, we craft clever copy and visual creatives for you, to get your potential customers clicking on your ad through to your website!
YouTube is the world's largest online video platform and the second-largest search engine (after Google). With more than a billion users, it's a smart move for your business to be advertising where your audience spends time. We know the ins and outs of the YouTube ad systems, and we can help you achieve a cost-effective video marketing strategy that engages your customers.
Search Engine Optimisation (SEO)
If you’re not on the first page of Google search results and your competitors are, you might as well be invisible!
Have you ever wondered how search engines rank different websites in organic (unpaid) search results? Statistically, 93% of online experiences start with a search engine, and 91.5% of traffic goes to the websites on the first page of Google's search results.
Through an effective SEO strategy and looking at your website's technical health and on-page content, we can make recommendations and improvements to keep Google's (and other search engine's) algorithms happy. Through extensive keyword research, we learn to speak the language of your consumers and turn your website into your biggest asset.
So, are you ready to start your digital marketing journey with Walker Designs?