Walker Designs Big ideas for small retailers

Big ideas for small retailers

Independent food retailers operate in an increasingly competitive environment with savvy customers who have extremely high expectations. This awareness drove Food Marketplace, a beta project, to approach Walker Designs to apply some design-thinking to their online presence.

Their fantastic idea is connecting food retailers like cafes, restaurants and fruit and vegetable growers to their local customers, and it has already proven a win win. The service has begun empowering smaller food retailers to compete with larger corporations.

The initial promise was hindered by a slow performance with an outdated design that didn't speak to their market.

Our developers were able to re-engineer the existing framework into shape to get some real performance gains, then we tackled the visual design. The look-and-feel was completely modernised, with new navigation, updated imagery that showcases the core services, and a streamlined interface to make every task easier.

The news site now provides a excellent platform for growth and has been cloned for use in the U.S.

The final piece was to create a custom animation that highlights the benefits of their services.